15 ideas and topics on what to blog about when blogging for business

This post is part of a series on business blogging.

Blogging for business can help not only amplify your message but also strengthen the brand, not to mention the SEO benifts that you get as a byproduct.

Below is a long list with the reasons behind on each topic.

We hope you find them useful.

Share business success stories

Sharing stories like these is a classic approach with room to enhance its impact. By weaving these narratives through the framework of the hero's journey, you can deepen engagement without losing focus on the core message.

This method adds a compelling layer to the story, inviting readers to embark on a journey alongside the protagonist (your business), experiencing their challenges and triumphs firsthand.

In doing so, remember to keep the storytelling balanced so you don't go overboard and turn it into fiction.

This approach makes the content more relatable and reinforces the message in a memorable way, ensuring it resonates with your audience.

Write About Business Failures and Why They Happened

Just as with sharing success stories, discussing business failures can significantly humanize your brand, making it more relatable.

By openly sharing a business mistake, you invite your audience into a more personal space.

This transparency doesn't necessarily mean highlighting a catastrophe but rather shedding light on errors that were perhaps unavoidable. Such a candid approach brings authenticity to your narrative and underscores the resilience of your business.

On technique that is useful is to share mistakes that, in hindsight, you're grateful for.

These are the errors that steered you away from potentially detrimental paths, offering invaluable lessons instead.

Reflecting on these experiences provides a unique learning opportunity, not just for you but for your audience as well. It illustrates the importance of embracing failure as part of the journey towards success, emphasizing the growth and insights gained from every misstep.

Share a "Day in the Life" of You, the Founder

Customers often wonder about the inner workings behind the scenes of their favorite brands.

A "day in the life" post offers a unique peek into the daily grind (albit smart) required to run your business.

This type of content satisfies the curiosity of your audience and demonstrates the dedication and hard work that goes into every aspect of the company.

By walking your readers through a typical day—from the moment you start your day to the challenges you tackle, and the small victories you celebrate—you build a stronger connection with your audience.

It's a chance to showcase the passion, perseverance, and sometimes the mundane tasks that are all part of the entrepreneurial journey. These mundane bits can be particularly funny. A chance to showcase your lighthearted side as the leader of your company.

Sharing such personal insights encourages a deeper sense of loyalty and appreciation among your customers, as they begin to understand the person behind the business.

Answer Frequently Asked Questions

Digging into your customer care tickets, emails, and online comments about your business is a goldmine for understanding what your audience truly wants to know.

While you may already have a dedicated FAQ section on your website, crafting a more detailed and personalized post can offer deeper insights.

This approach not only addresses common queries in a more comprehensive manner but also adds a personal touch that standard FAQ sections often lack. 

Afterward, you can link this more ad–hoc FAQ to the main FAQ of on your business' website.

By tackling these questions head-on, you have the opportunity to demonstrate your commitment to transparency and customer satisfaction. It's a chance to explain the "why" behind your policies, share insights into your business operations, or even disclose how customer feedback has shaped your services or products.

This level of detail and personalization strengthens the bond with your audience, showcasing your business as one that truly listens and evolves based on customer input.

Debunk a myth in your business

Address a belief that is widely accepted by many, including your customers, as an undeniable truth. This notion, deeply ingrained among your audience, stands unchallenged, yet, in reality, it is a myth that rarely comes to light in open discussions. It's an opportune moment for you to confront and debunk this myth, using factual evidence gathered from the routine operations of your business.

This approach enlightens your customers and enriches their understanding of your industry, fostering a deeper trust in your expertise.

Create a list of upcoming events for your customers

Your customers are constantly on the hunt for methods to enhance their efficiency and results with your services or products. Offer them a roadmap to excellence by detailing opportunities for growth through participation in relevant events and conferences.

This effort demonstrates your dedication to their development and equips them with the tools to deepen their expertise. By guiding them towards events that cater to their aspirations and challenges, you empower your customers to unlock new levels of achievement.

Encourage them to immerse themselves in these experiences, where they can gain insights, network with peers, and discover innovative strategies to apply to their endeavors.

Review relevant products and services

Select a handful of key services and products that seamlessly integrate with your offering, enhancing your customers' experience. Engage with your customers directly to understand how they combine these with your solutions, and craft narratives around these synergies.

By sharing stories of real-world applications, you are validating the versatility of your product and inspiring other customers to explore innovative ways to use your service.

Highlighting how your offering complements other tools and services underscores its value in a broader ecosystem.

As an extra step, encourage your community to share their own experiences, turning your platform into a collaborative space where users learn from each other and discover new possibilities.

Write about the history of your business

Reflecting on the origins of your company's journey can resonate deeply with a select audience. These individuals are often the ones who will champion your cause, spreading the word about your products and services with enthusiasm.

This narrative isn't just about recounting the past, it's an opportunity to highlight the evolution of your commitment to solving customer problems and how that dedication has remained unwavering from the start.

By inviting your audience to explore the roots of your passion and persistence, you cultivate a community of advocates who are motivated to support and promote your vision.

These loyal followers are invaluable, as their advocacy amplifies your message far beyond conventional marketing channels, leveraging their belief in your mission to attract more like-minded customers.

Attend a business event and write a summary

If you, the founder, or any team member attends a conference, create a diary-style post detailing the experience day by day. If you can include video, that's even better.

Include information about the speakers you listened to and the insights gained from each session. This format can personalize the experience and allow your audience to feel as if they were part of the journey.

Begin each entry with the date and a brief overview of the day's agenda, followed by highlights of key sessions and personal reflections on the learnings and how they might impact your business.

Mention interesting encounters with other attendees or thought leaders, capturing the essence of networking and collaboration that conferences offer.

At the end of the post, conclude with a summary of the day's takeaways and anticipations for the next, weaving a narrative that engages your readers and invites them to share in the knowledge and inspiration garnered from the event.

Create Career Development Guides in Your Industry

Creating a career development guide can serve as a magnet for potential employees who aspire to work for a prominent business like yours. Such a guide, detailing how to contribute significantly to the industry, elevates your business's status, making it an attractive workplace.

This strategy highlights your commitment to professional growth and positions your company as a leader in fostering industry talent and innovation.

By offering insights on advancing in the industry, your business positions itself as an esteemed and desirable place to work. Such a resource sets your company apart as a nurturing ground for talent and elevates its reputation, making it a beacon for ambitious professionals.

Write a Recent Industry News and Share Your Insights on It

Delve into the latest news stirring up the industry and offer a personal take on the developments.

Highlighting significant trends or breakthroughs keeps your audience informed and provides a platform to share your expert analysis and predictions for the future.

By integrating your insights with current events, you establish your business as a thought leader, keenly in tune with the industry's pulse. This approach enriches your content and sparks meaningful discussions, encouraging your audience to engage more deeply with your brand.

List Things to Avoid When Customers Use a Service Like Yours

Compose an article that guides your customers, particularly the newcomers, through the common pitfalls associated with services in your industry. By identifying what to avoid, you equip them with the knowledge to make informed decisions, enhancing their overall experience with your service.

This informative piece not only serves as a valuable resource for your audience but also demonstrates your commitment to transparency and customer satisfaction. It positions your company as a helpful advisor, fostering trust and loyalty among your customer base.

Write a Series of Posts

The ideas discussed previously typically lend themselves to a single narrative. Take "The History of Your Business" for example—such a topic is generally a one-time affair, updated only if significant new developments occur. On the other hand, the topics listed below are designed to be revisited and expanded into a series, offering fresh perspectives each time.

Feature a Team Member

Initiate a monthly series where you spotlight a team member, diving into their role, experiences, and contributions to the company. This initiative encourages a deeper connection between your team and the broader community, showcasing the diverse talents and personalities that power your business.

Through these interviews, not only do you highlight individual achievements and stories, but you also underscore the collaborative spirit and culture of your organization.

This approach can enrich your company's narrative and serve as a powerful tool for internal recognition and external engagement.

Write Your Customer Success Stories

Share how your customers have achieved success through the use of your services and products. Highlight detailed accounts of their innovative applications and the exceptional ways they've integrated your offerings into their operations.

These narratives celebrate the achievements of your clients and demonstrate the versatility and impact of your solutions in real-world scenarios. By focusing on specific examples of customer success, you provide prospective clients with relatable outcomes and tangible evidence of what they can achieve with your support.

Review the Latest Products That Your Business Uses

In each post, focus on a single product that your business employs and delve into how it is optimally utilized within your operations. Discuss the product's features, how it integrates with your existing systems, and the benefits it brings to your company.

These reviews can inform your audience about the tools and technologies that empower your business and serve as a testament to your commitment to innovation and efficiency. By sharing your experiences, you offer insights that can help other businesses evaluate and possibly adopt similar solutions for their own needs.

Where to find more ideas

After you have exhausted the list of ideas above, there are more places where you can get a sense of what to write next.

Research Your Competition

Examine closely what your competitors are discussing and identify the topics that resonate within their sphere. It's not about replicating their ideas; rather, it’s crucial to understand the timing and context of their content. If you find their concepts compelling, strive to enhance them significantly in your own discussions. Aim to not just match but exceed their insights, providing a richer, more in-depth analysis or perspective.

This approach will position you as a thought leader and demonstrate a commitment to offering value beyond what's already out there, setting a new benchmark for excellence in your industry.

Research Social Media

Dive into the depths of various social media platforms like Facebook, Twitter, and Instagram to gauge the current conversations surrounding your industry. Focus on the posts that generate significant engagement, particularly those that highlight a challenge or problem faced by potential customers.

Identifying these pain points reveals what your audience is actively seeking solutions for and guides you in tailoring your offerings to meet these specific needs.

And there you have it. The ideas presented above should provide ample inspiration for quite some time. Refer to this list as needed, and once you've explored these concepts, we're confident you'll have even more ideas flowing through your pipeline.

This post is part of a series on business blogging.