Is Blogging Still Relevant

The short answer is Yes! 

Read through our bitesized notes on what blogging is still relevant and how you too can make it, by starting today.

Why It Still Works

Blogging is not dead—it’s still relevant, growing, and profitable

Despite frequent claims that blogging has become obsolete due to social media and video content, blogging remains one of the most powerful methods for reaching audiences online.

Businesses, individuals, and brands continue to invest heavily in blogs because they consistently deliver long-term value. Far from dying, blogging has become an even more strategic component of digital marketing, personal branding, and business growth.

Over 60–77% of internet users regularly read blogs

Surveys continue to demonstrate strong readership for blogs, with up to 77% of internet users reading blog content regularly. This indicates that blogs are still one of the primary sources of information for billions of users worldwide.

Whether readers are searching for quick answers, detailed instructions, or expert advice, blogs remain essential content channels.

Blogs are still highly ranked in Google search results

Blog articles frequently appear among the top five search results in Google, capturing organic traffic effectively.

Because Google prioritizes informative, authoritative, and well-structured content, blogs continue to be one of the best ways to attract visitors who are actively looking for the topics you write about.

Blogging has evolved into a platform for authority, trust, and community building

Today’s blogging is more than just sharing personal thoughts or experiences. Blogging is about establishing trust, demonstrating authority, and building relationships.

By consistently providing value, bloggers establish themselves as reliable sources of information, fostering a sense of community and loyalty among readers, which translates into higher engagement and better monetization opportunities.

AI-generated content hasn't replaced the depth and flexibility of blogs

While AI-generated content and video platforms continue to grow, blogs remain uniquely valuable for their depth, flexibility, and ability to communicate complex ideas clearly. Unlike videos, blogs allow users to quickly skim, reread, and navigate easily, making them particularly useful for informational content.

Additionally, human-written blogs provide authenticity and nuance that automated content cannot fully replicate.

Benefits of Blogging

Drives organic traffic through SEO

Blogging regularly, especially when optimized for search engines, significantly increases organic traffic.

High-quality blog content ranks well in Google search results, attracting visitors without the need for paid advertising, thereby creating a cost-effective way of generating consistent website traffic.

Builds credibility and trust with your audience

Publishing informative, accurate, and helpful content establishes your credibility in your niche. Readers trust bloggers who consistently provide value, making blogs effective tools for building long-term trust. This trust can ultimately convert visitors into customers, subscribers, or loyal followers.

Helps you establish expertise and authority in your niche

By regularly addressing topics relevant to your audience, a blog positions you as an expert in your field. As your content library grows, your blog becomes a go-to resource, attracting media opportunities, collaborations, and other professional benefits that further enhance your reputation.

Encourages engagement and community through comments and shares

Blogs create spaces for dialogue and interaction through comments and social media sharing. Engaging with readers strengthens your community, increases brand loyalty, and provides valuable insights into your audience’s interests and questions.

Opens doors for media opportunities, brand deals, and book deals

Blogging visibility often leads to exciting opportunities, such as media appearances, book publishing deals, sponsored partnerships, and collaborations.

By consistently producing high-quality content, bloggers become recognized figures whose opinions and expertise are sought after by various industry players.

Provides a creative outlet and improves writing and tech skills

Running a blog lets you express your creativity freely while improving essential skills like writing, editing, web design, and technical management. Over time, consistent blogging significantly enhances your writing quality, communication clarity, and technical proficiency.

Offers personal growth, confidence, and independence

Blogging pushes you out of your comfort zone and fosters personal development. It improves confidence, encourages self-reliance, and teaches valuable lessons about goal-setting, resilience, and strategic planning.

Enables you to be your own boss and work flexibly

One of blogging's great benefits is independence.

Bloggers can set their own schedules, choose their projects, and control every aspect of their work. This flexibility allows for a better work-life balance, more personal freedom, and the opportunity to tailor the business to their personal values and goals.

Blogging can help you make a difference in people’s lives or support causes

Many bloggers use their platforms to educate, motivate, inspire, or advocate for causes they care deeply about. Blogging can amplify important messages, making a tangible difference by raising awareness, inspiring change, and helping readers solve significant life problems.

Monetization Strategies That Work

Digital products & courses ($100–$1,000+)

Selling your own digital products or online courses is among the most profitable monetization methods. High-value courses solving specific problems allow bloggers to charge premium prices, turning relatively small traffic numbers into substantial revenue streams.

Coaching and consulting ($1,000+/month)

Blogs establish your authority, allowing you to offer premium consulting or coaching services. High-ticket offerings like these require fewer clients to generate substantial income, making it a highly lucrative monetization strategy.

Affiliate marketing (focus on high-ticket or recurring offers)

Affiliate marketing remains profitable when bloggers focus on promoting high-value products or services that offer substantial commissions or recurring payments. By carefully selecting products that match your audience's needs, affiliate income can become a significant revenue source.

Sponsorships and brand partnerships

Once you establish authority and steady traffic, brands will naturally approach you for sponsorships. Sponsored content or brand partnerships can become lucrative, especially if your blog has a targeted, engaged audience.

Paid newsletters/subscriptions (works at high volume)

Paid newsletters and subscriptions can work as monetization methods, particularly for content-rich niches. However, because price points are typically lower, they require high subscriber volume to become significantly profitable.

Email list building is key to converting readers into customers

Regardless of your monetization method, your email list is your most valuable asset. Building and nurturing an email list allows direct communication with your audience, greatly enhancing monetization through targeted offers.

Stop relying on AdSense pennies or $7 ebooks

Traditional low-value monetization methods, such as ad revenue or cheap ebooks, are typically not enough to sustain a profitable blogging business. Instead, bloggers should prioritize premium products, services, and offerings to maximize profitability.

Smart Blogging Strategies

Pick a niche or sub-niche with a specific audience

Choosing a clearly defined niche helps you stand out, attract a dedicated audience, and dominate search results within your area. Specific niches are less competitive and allow for better audience targeting, leading to higher conversions.

Solve real problems for people willing to pay for solutions

Your content should directly address issues your audience actively seeks solutions for and is willing to invest money in solving. Blogs that solve genuine, pressing problems consistently achieve higher engagement and profitability.

Focus on high-quality, long-form content (1,500+ words)

Long-form blog content performs better in SEO, reader engagement, and conversion rates. Detailed, comprehensive posts provide value, keep readers on your site longer, and signal quality and authority to search engines.

Meet user intent by answering search queries thoroughly

Content that thoroughly satisfies user queries ranks higher in search results and retains visitors longer. Clearly and immediately addressing your audience’s primary concerns improves your blog’s SEO and user satisfaction.

Write skimmable content with headings, lists, and visuals

Most readers skim content before engaging deeply. Structuring your content with clear headings, bullet points, numbered lists, and visual aids improves readability and helps visitors quickly find what they need.

Share personal stories, unique experiences, or expert insights

Including unique stories, expert commentary, or personal experiences makes your blog authentic and relatable. Original insights help you differentiate your blog from generic, AI-generated content, enhancing your perceived value and trustworthiness.

Create a content calendar to stay consistent and diverse

Consistency is critical to successful blogging. Planning your content calendar helps maintain regular publication schedules, keep content diversified, and avoid repetitive or overly promotional topics.

Promote content through email, social media, guest posts, etc

Great content alone isn’t enough; you must actively promote it. Using multiple channels such as email, social media, guest blogging, and content repurposing maximizes your reach and attracts new audiences.

Use BlogMaker to start strong and build a blog that feels like you

With BlogMaker, launching a blog in 2025 is easier than ever—even if you’ve never blogged before. It’s designed to eliminate the tech overwhelm and give you full creative control from day one. Unlike platforms that lock you into templates or limited branding, BlogMaker lets you customize your blog so it truly reflects you—your voice, your style, your identity.

Whether you’re writing about food, tech, personal development, or business, BlogMaker’s intuitive editor and design tools help you create a blog that looks and feels professional right out of the gate. You can adjust fonts, layouts, colors, and even the editing area to match your theme. Plus, you own your blog entirely—no surprise algorithm changes, no ads you didn’t ask for, and no third-party control over your content. BlogMaker gives you the tools to create a blog that grows with you, supports newsletters, SEO, and even lets you use your own custom domain.

SEO Tips That Still Matter

Do keyword research and focus on long-tail keywords

Effective blogging starts with understanding what your audience is searching for. Tools like Ahrefs can help you uncover specific, intent-driven queries. Long-tail keywords are typically easier to rank for and attract more qualified traffic—visitors who are more likely to convert.

Structure content with headings, meta tags, and internal links

Clear content structure helps both search engines and human readers. Use proper heading hierarchies (H1 for titles, H2s for sections, etc.), include relevant internal links to related content, and craft compelling meta titles and descriptions to improve click-through rates from search results.

Keep your site mobile-friendly and load speed optimized

A large portion of blog readers access content via mobile. If your blog isn’t optimized for mobile devices or loads too slowly, users will bounce—and Google will notice. Use responsive design and tools like Google PageSpeed Insights to enhance user experience and search performance.

Update and refresh older blog posts to maintain rankings

SEO isn’t set-it-and-forget-it. Updating older posts with new information, improved formatting, updated statistics, and better visuals helps keep your content competitive. Search engines favor fresh content, especially when it continues to perform well.

Create linkable assets and earn backlinks through outreach

High-quality backlinks still matter. To earn them, create valuable, link-worthy assets like original research, case studies, or comprehensive guides. Then, reach out to other bloggers and publications to reference your content. This improves your domain authority and boosts your rankings.

Traffic Mindset Shift

You don’t need 100,000 monthly visitors—1,000 right visitors is enough

The idea that you need massive traffic to be successful is outdated. What matters more is having an engaged, niche-specific audience. Just 1,000 loyal readers who trust your recommendations are worth more than 100,000 passive visitors who never take action.

Focus on quality of audience over quantity of traffic

Traffic for traffic’s sake doesn’t build a business. Instead, focus on attracting the right audience—people who have a problem you can solve and the means to pay for that solution. This approach increases conversions and customer satisfaction.

Blogging isn’t about going viral—it’s about building relationships and solving problems

Chasing viral hits may lead to temporary spikes in traffic, but it’s unsustainable. Blogging that consistently solves your audience’s problems builds trust, fosters community, and lays the groundwork for long-term monetization through your products or services.

Use blogging to build your email list, then sell high-value offerings

Your blog should feed your email list, which becomes the most direct and personal way to monetize your content. Once you’ve earned a reader’s trust and contact info, you can sell digital products, courses, coaching, or other services—turning your content into a sustainable business.

Timeline & Expectations

Expect 3–6 months for consistent traffic

Blogging is not an overnight game. With proper keyword targeting, promotion, and consistent posting, you can expect to start seeing steady traffic within 3–6 months. This assumes you’re creating valuable, optimized content and actively marketing it.

Expect 12–16 months to build a profitable email list

A strong, responsive email list takes time. With regular content, a clear opt-in strategy, and value-driven communication, most bloggers will begin to see serious list growth—and the first signs of monetization—between months 12 and 16.

Success requires 50+ high-quality posts, strategy, and patience

To truly compete in most niches, you’ll need at least 50 well-written, helpful blog posts that solve real problems. Pair that with a clear SEO and content strategy, and success becomes much more likely—but it still demands patience and consistency.

Most bloggers quit too soon—consistency is the differentiator

The majority of bloggers stop after a few months due to lack of immediate results. The truth is, blogging is a long-term play. The ones who succeed are those who keep showing up, keep publishing, and keep refining their strategy month after month. Consistency is what separates the hobbyists from the professionals.