ghost is similar to WordPress. It allows users to write and publish blog posts. It has a text editor that supports Markdown. It can be installed on a personal server or used on ghost's hosting service. The platform includes features for monetization.
How does BlogMaker compare to ghost?
ghost initially started as a clean blogging platform and a WordPress alternative. Over the years, they have added many features to serve a bigger market, making it a bit more complicated for someone who wants to just write and publish their insights and thoughts.
BlogMaker, on the other hand, is focused solely on the content writer and NOT on YouTubers, TikTokers, musicians, etc.
The sole focus on bloggers and writers (and its ease of use) make BlogMaker superior in terms of giving the writer all the tools necessary to publish any type of content, including robust gallery management and footnotes inclusion, among other things, which make it a go-to platform for focused and sophisticated publishing.
Also, BlogMaker runs entirely online. There's nothing to install. You can publish a post in minutes.
Design customizations
BlogMaker's proprietary DesignStudio allows full customizations on any theme. No other platform currently provides such a tool. In ghost you can customize themes by writing your own CSS (which you can do as well in BlogMaker), but that is tedious. In BlogMaker, via color pickers and sliders, you can adjust, in no time, any theme to look like your main website or your personal brand colors.
ghost migrations
With many bloggers and writers moving from ghost to BlogMaker, we can say that we're staying true to why we made BlogMaker.
BlogMaker is more affordable
When it comes to Pricing BlogMaker shines again in terms of the value it brings to the table, which is well beyond what ghost offers even at its highest pricing.
A perfect example is serving the BlogMaker blog on the /subdirectory of your root domain (Example: domain.com/blog) — This feature is offered on the $25/month plan in BlogMaker. In ghost, it's offered on their Business Plan ($249/month) + $100/month for the /subfolder add–on — a $3,588/year charge in total with ghost.
What does ghost offer?
One thing ghost currently does better than BlogMaker is its extensive theme collection. However, if you want to further customize any of the themes on ghost, you will need to either code your own CSS or hire someone who does. In BlogMaker you can easily customize styles and fonts via our proprietary DesignStudio section.
Why choose BlogMaker over ghost?
Choose BlogMaker if you want a straightforward approach to customizing (via BlogMaker DesignStudio) and managing your blog, without the unnecessary bells and whistles — and if you want a simple yearly pricing that doesn't burn your budget.
Also, Pages in BlogMaker are separate from Posts, giving you more control on how you want to structure your blog.
In addition, on the Expert Plan ($49/year) in BlogMaker, you receive privacy–focused Plausible Analytics completely FREE of charge — a $9/month value ($190/year), if you were to buy it separately on your own.
The bottom line
ghost is a gigantic platform serving various industries. Some describe their offering as bloated. Their pricing is designed to serve high-end publications and companies.
BlogMaker on the other hand is made for the writer. Our pricing is designed to serve the individual who wants to focus on their writing and publishing, without all the unnecessary bells and whistles.